And 3D virtual photography was the foundation for a Ben & Jerry’s marketing campaign.
Lowe’s used it to digitize their entire catalog for virtual shopping. Fashion brands used 3D to speed their design processes. When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create. 3D fueled our imaginations, but we couldn’t imagine using it ourselves. We were blown away by the enveloping, fantastical worlds game developers built and the incredibly immersive 3D visual effects in movies, but many of us thought creating in 3D was too technically demanding. However, it's worth noting that there is currently a discount available on the Adobe Substance 3D Collection, check out our Adobe Creative Cloud discount page for more details.For years, many creatives saw 3D creativity as equal parts exciting and forbidding. This is a crying shame for everyone in the creative community. The sticker shock of buying ‘another’ Creative Cloud’ subscription could alienate 2D artists who could really benefit from applications like the new Substance 3D Stager as a gateway into 3D content creation. But does the ‘All Apps’ pricing option actually mean that?
By all means, the Creative Cloud suite could do with more pricing structures that allow users to focus on set disciplines. This seems like a massive missed opportunity by the team at Adobe. It has to be paid for separately via a not inconsequential monthly or annual subscription. The Substance 3D Collection is confusingly not included in this package. Any artist who thinks that when they click on the ‘Creative Cloud All Apps’ Plan to buy all that Adobe offers will be sorely disappointed. So while the software developers have done wonders to integrate the Substance applications into the Adobe family, those at Adobe who are in charge of product marketing and pricing have let this hard work down. The combination of Adobe Substance 3D Painter with the new Adobe Standard Material and the high-quality Substance 3D Asset Library gives artists the ability to create custom looks for their 3D assets in minutes (Image credit: Future)
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